About Us

Overview

Gun Bunny Studios is an artist-driven, independent music conglomerate designed to empower new and existing musicians, record producers, and singer-songwriters. With its roots in underground music culture, Gun Bunny Studios operates with a clear mission to help artists capitalize on both local and regional mainstream success. The studio focuses on nurturing talent within its immediate and regional areas, utilizing social media platforms, digital streaming services, and other online venues to discover and amplify unsigned artists.

Business Model

Founded by entrepreneurial visionary David Walters and Berklee College of Music and Texas A&M Law alumnus Todd Archer, Gun Bunny Studios stands as a dynamic, artist-driven independent music conglomerate. With a strong foundation in character, competence, and commitment, the studio blends creative passion and industry expertise to empower artists in shaping and amplifying their unique sound. Gun Bunny Studios is dedicated to fostering an innovative, collaborative environment where music thrives, and artistry flourishes at its fullest potential.  Gun Bunny Studios thrives on a business model built around the "Three P’s" – Powerful Product, Proper Perspective, and Professional Attitude. These principles guide the studio’s approach to nurturing independent artists, enabling them to make their musical dreams a reality. Gun Bunny Studios is committed to providing both the creative space and professional resources necessary for artists to succeed. The studio emphasizes the importance of commitment, character, and personal investment, supporting artists in creating music that resonates with authenticity.

Philosophy and Vision

Gun Bunny Studios operates under the belief that while anyone can self-produce, record, and distribute music, aligning with the right team can elevate an artist’s career to unprecedented levels. The studio’s philosophy centers on empowering its artists to push boundaries while staying true to their art. With an unwavering focus on producing powerful and lasting music, Gun Bunny Studios is dedicated to guiding artists through the process of growth, ensuring their authenticity and relevance in an ever-evolving musical landscape.

The studio’s long-term vision is to support and highlight artists in a way that positions them for long-term success, blending modern music trends with timeless artistry. As such, Gun Bunny Studios remains deeply committed to creating a space where independent artists can thrive and contribute to the broader cultural tapestry of music.

Target Audience

Gun Bunny Studios is dedicated to serving the “working class” musician – independent artists and entrepreneurs who are committed to their craft and are looking for the right platform to take their music to the next level. The studio is passionate about producing and distributing authentic music that has the potential to withstand the test of time.

With a broad and diverse catalog, Gun Bunny Studios aims to challenge the status quo by pushing the boundaries of musical diversity through independent artistry. The target audience encompasses a wide demographic, reaching both younger generations as well as those who are young at heart. The studio provides a musical perspective for every gender, race, and generation, ensuring that all artists' unique voices are heard and celebrated. By fostering strength in diversity, Gun Bunny Studios continues to support and inspire both independent creators and the fans who appreciate their unique and innovative music.

Meet The Team

Todd Archer - General Manager

Holly Ortego - A&R

Dawnette Archer - Artist Administration, Relations, & Resources

Toni Walters - Live Performance, Booking, & Touring

Jay Savoy, Jr. - Production & Creative

Laci McBride - Media & Marketing